Nuvera launches Standard for Measuring HCP satisfaction with pharma support programs

CEDAR KNOLLS, N.J.–(BUSINESS WIRE)–Nuvera
Life Science Consulting, an expert advisor on patient-centric
experience strategies for specialty therapeutics, announces the launch
of The
PURE Report, the first independent, standardized, annual assessment
of healthcare provider (HCP) satisfaction with pharmaceutical companies’
patient support services, including their industry rankings against
competition.

The PURE Report stems from manufacturers’ unmet need to understand HCP
perceptions of their services in order to improve offerings. With almost
a decade of experience helping the world’s leading pharma and biotech
companies deliver award-winning programs across 24 therapeutic areas,
Nuvera was uniquely qualified to conduct the research necessary to fill
this knowledge gap.

The PURE Report consists of two separate parts: a syndicated research
report, which interprets input from 400 HCPs and support staff to
reveal customer perceptions, needs and preferred manufacturer programs;
and a company-dedicated section that analyzes manufacturer scores
and rankings across the seven PURE indices, with a spotlight on
individual companies.

This comprehensive, first-of-its kind report helps manufacturers
understand evolving HCP needs, identify program strengths and
weaknesses, direct resources to areas of greatest impact, know industry
ranking in multiple areas, and monitor progress against the competition.

“The research exceeded our expectations and allowed us to really dig
into how providers want to work with pharma support programs,” said
Nuvera’s Jens Kulstad, who co-developed the report and presented the
research to several manufacturers. “Some findings validated our
hypotheses while others surprised both us and our clients. The power of
the large and focused sample size also allowed us to look into
subsegments to better understand how clients can customize their program
tactics to different provider groups.”