How Can Pharmaceutical Companies Improve Customer Retention Using Customer Segmentation Models? Quantzig’s Latest Success Story Offers Detailed Insights

LONDON–(BUSINESS WIRE)–#Analytics–Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest customer segmentation engagement for a pharmaceutical products supplier. This success story analyzes the factors that enabled the client to stay ahead of the competitors and identify new products to meet customer expectations.

With the increasing skepticism over the ever-escalating prices of pharmaceutical products, organizations are compelled to innovate by increasing their investments in R&D. This is also one of the crucial factors that have prompted organizations to better manage healthcare funding and implement effective measures to narrow the price gaps.

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The Business Challenge

The client, a leading pharmaceutical products supplier based out of the United States, wanted to segment their customers based on their needs, behaviors, and demographics.

The client’s challenges spanned three core areas including:

• Inability to identify new products to meet customer expectations
• Lack of analytical capabilities to create and communicate targeted marketing messages
• Inability to resonate with customers

“Customer segmentation models offer in-depth insights into customer behavior, attitudes, and sentiments that you can leverage to improve customer relationships and drive loyalty,” says a customer analytics expert from Quantzig.

Talk to our analytics experts and learn how we can help you gain a 360-degree view of customer behaviors and devise suitable strategies to categorize them into homogenous segments.

The Solution Offered & Value Delivered

The pharmaceutical products supplier collaborated with Quantzig to leverage its expertise in offering customer segmentation analytics solutions to identify high-performing, profitable product categories and understand the degree of alignment between the needs of the customers and their offerings. Quantzig’s customer segmentation analytics engagement empowered the pharmaceutical products supplier to:

• Successfully bridge price gaps
• Improve customer retention by 4X
• Enhance relationships with potential customer groups

Gain limited-time complimentary access to our analytics platform and learn how we can help you categorize your customer base into distinct groups based on shared characteristics.

Quantzig’s customer segmentation analytics engagement offered predictive insights on:

• Targeting niche customer segments
• Predicting and anticipating customer needs

Quantzig’s customer segmentation analytics solutions can help you identify profitable based on customer needs, demographics, and social profiles. Learn more.

Recent Success Stories:

• How an E-Commerce Business Increased Their Clickthrough Rate By 120% – A Clickstream Analytics Case Study by Quantzig
• Luxury Retail Brand Improves Sales by 15% Through Personalized Campaigns – Quantzig’s Retail Analytics Services Engagement
• Big Data Analytics Helped a Client to Ease Data Processing & Improve Service Efficiency by 12%

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal

Contacts

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Anirban Choudhury

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