IDEA, Amarantus in royalty-split model partnership
IDEA, who have supported 8 of the 15 biggest biopharmaceutical launches in the past 3 years, will partner with Amarantus in a novel royalty-split model, in a virtual Chief Commercial Officer partnership, to run for five years, designed to provide multi-year commercial strategy to the Amarantus portfolio of companies, with royalties paid to IDEA after monetisation.