Canadian Pharmaceutical Market Assessment to Support Expansion Strategy for a Pharma Company | Infiniti’s Market Intelligence Success Story Offers Detailed Insights

June 9, 2020 Off By BusinessWire

LONDON–(BUSINESS WIRE)–#CompetitiveIntelligence–Infiniti Research is the world’s leading independent provider of strategic market intelligence solutions. Our market intelligence services are designed to connect your organization’s goals with global opportunities. Today’s competitive business environment demands in-depth, accurate, and reliable business information to ensure that companies gain a strong foothold in domestic or foreign markets. Our global industry specialist teams ensure the international consistency of our research, enabling powerful access to the real story behind market changes. Request a complimentary proposal for more insights into our solutions portfolio.

Engagement Overview:

The client is a pharma company based out of the United States. As Canada is known to be one of the most profitable markets for pharmaceutical companies, the client wanted to expand their business operations to Canada. Before investing a huge sum into their expansion plan, they wanted to determine their growth potential and assess market opportunities in the Canadian pharmaceutical industry. They approached the experts at Infiniti Research to leverage their expertise in offering market intelligence engagement.

Other key objectives of the client were:

Objective 1: Understand in-detail the new drug launch procedure in the Canadian market

Objective 2: Identify strategies to cut down on their production costs and gain a competitive edge

Objective 3: Identify the profitable customer segments to focus on to drive sales

To respond best to the changes driven by the COVID-19 pandemic, pharma companies must consider reorienting their commercial models to fit the needs of healthcare providers and patients better. Our business continuity support solutions can help pharma companies achieve these objectives. Contact us here.

Our Approach:

As a part of the market intelligence engagement, the experts at Infiniti Research conducted a market scanning and monitoring analysis. In this phase of the engagement, the experts helped the client to understand the regulatory changes in the Canadian pharmaceutical industry. This also involved evaluating the market potential for the client’s offerings in Canada and identifying the capital requirement for setting up new production and distribution units. The next phase of the approach involved a customer segmentation analysis to segregate customers into distinct target segments and identify profitable customer groups.

Business impact of the market intelligence solution for the pharma market client:

By partnering with Infiniti Research, the client was able to devise a sound market entry plan and realize profits of over 29%.

By leveraging Infiniti’s market intelligence solution, the pharmaceutical market client was also able to:

Succeed clinical trials in their initial attempt
Automate their operations and reduce production costs
Reduce the costs of their drugs and better compete with generic drug manufacturers
Personalize their marketing and sales efforts and generate maximum sales

More than half of pharma companies expect their revenues to decline in the second quarter of 2020 owing to the COVID-19 crisis. Request more info to learn how we can help pharma companies ensure business continuity and succeed in the long run.

About Infiniti Research

Established in 2003, Infiniti Research, is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us