Better Choice Company Insiders Purchase 554,800 Common Shares As Part of Previously Announced Insider Purchase Program

NEW YORK, May 18, 2022 (GLOBE NEWSWIRE) — Better Choice Company Inc. (NYSE: BTTR) (the “Company” or “Better Choice”), a pet health and wellness company, today announced that certain members of its Board of Directors and Management team (the “Insiders”) have purchased 554,800 common shares as part of the insider purchase program previously announced on May 13, 2022. This purchase, led by Executive Vice President of Sales Donald Young, represents approximately 2% of Better Choice’s basic common shares outstanding. Michael Young, Chairman of the Board of Better Choice Company, stated, “After a record first quarter, our management team and board continue to align with shareholders by placing significant personal capital into the business. We continue to believe in what we are building and are here for the long term.” In addition to the insider purchase program, the Board of Directors also announced the authorization of a stock repurchase program on May 12, 2022. Under the terms of this program, the Company can repurchase up to $3.0 million of the currently outstanding shares until December 31, 2022, using cash on hand. This program allows the Company to opportunistically take advantage of any adverse market volatility, as the Company is not obligated to repurchase any particular number of shares or any shares in any specific time period. To date no shares have been repurchased by the Company under this program. About Better Choice Company Inc.Better Choice Company Inc. is a rapidly growing pet health and wellness company committed to leading the industry shift toward pet products and services that help dogs and cats live healthier, happier and longer lives. We take an alternative, nutrition-based approach to pet health relative to conventional dog and cat food offerings and position our portfolio of brands to benefit from the mainstream trends of growing pet humanization and consumer focus on health and wellness. We have a demonstrated, multi-decade track record of success selling trusted pet health and wellness products and leverage our established digital footprint to provide pet parents with the knowledge to make informed decisions about their pet’s health. We sell the majority of our dog food, cat food and treats under the Halo and TruDog brands, which are focused, respectively, on providing sustainably sourced kibble and canned food derived from real whole meat, and minimally processed raw-diet dog food and treats. For more information, please visit https://www.betterchoicecompany.com. Forward Looking StatementsThis press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. The Company has based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Some or all of the results anticipated by these forward-looking statements may not be achieved. Further information on the Company’s risk factors is contained in our filings with the SEC. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law. Company Contact:Better Choice Company Inc.Scott Lerner, CEO Investor Contact:KCSA Strategic CommunicationsValter Pinto, Managing DirectorT: [email protected]