Generative AI Poised to Reinvent Life Sciences, Leading to Profound Changes in HealthcareMORRISVILLE, N.C., Dec. 20, 2023 (GLOBE NEWSWIRE) — Syneos Health®, a leading fully integrated biopharmaceutical solutions organization, today released its 2024 Health Trends – The Big Leap: The Re-Invention of Life Sciences. This year’s Health Trends Report explores how artificial intelligence (AI), deployed with a focus on the patient experience, can lead to profound changes in the way medicines are developed and delivered. The 10 trends set to catalyze the year ahead: AI-RxHealthcare AI innovations abound; understanding patient experience is crucial. Next-Generation Engagement: Early, Intimate & ImmersiveAI aids intimate engagement with site investigators and healthcare providers.Revolution Management: Learning and Change in the New World of WorkAI’s impact on work prompts practical, immersive learning for adaptation.Finding ‘Personal’ and ‘Rare’ in Prevalent ConditionsShifting from broad disease categories to networks of associated conditions.Long-Haul Research Starts Paying OffDecades-long research yields category-redefining treatments across the clinical landscape.Confronting AI’s Biases: Challenges and OpportunitiesAddressing healthcare AI biases to foster global unity through technology.Africa & Clinical Trial DiversityBoosting patient diversity and improving access to medicines in global clinical research.Grappling with R&D’s Greenhouse EffectLeaders adopting AI tools to measure GHG emission and align with reduction goals.Data Privacy and the “Brussels Effect”Global biopharma is adapting to EU’s evolving standards on data privacy and AI.Oases in Biotech’s Funding DesertPrivate equity and oncology deals signal growth in biotech funding models. 2024 Health Trends Implications – Connect with Us to Learn More Subject Matter Experts across Syneos Health contributed to the 2024 Health Trends Report and are available to discuss implications for the year ahead.Visit trends.health to dive into the 2024 Health Trends and related tools.Subscribe to the Syneos Health podcast for further coverage of the 2024 Health Trends.Follow Syneos Health on LinkedIn where leaders will share their perspectives. About Syneos HealthSyneos Health® is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate unique clinical, medical affairs and commercial insights into outcomes to address modern market realities. We bring together a talented team of professionals, who work across more than 110 countries, with a deep understanding of patient and physician behaviors and market dynamics. Together we share insights, use the latest technologies and apply advanced business practices to speed our customers’ delivery of important therapies to patients. Syneos Health supports a diverse, equitable and inclusive culture that cares for colleagues, customers, patients, communities and the environment. To learn more about how we are Shortening the distance from lab to life®, visit syneoshealth.com. Press/Media Contact:Gary GatyasExecutive Director, External Communications+1 908 763 3428gary.gatyas@syneoshealth.com