MEDIA ADVISORY—Future Pharma: ALULA Senior Principal Danielle Geissler and ALULA Partner Kim Huggins To Present “Achieving Digital Transformation: Critical Drivers for the ‘New Way of Working’”

Who:

Danielle Geissler, Ph.D., senior principal, ALULA – Dr. Geissler is a multi-industry expert at applying the science of behavior to individual and organizational transformation. She helps clients with change implementation, performance improvement, leadership team alignment and development, and executive coaching. From 2014 through 2017, she was an invited professor in the Executive MBA Program at the Business School at Keio University, Tokyo, Japan.

Kim Huggins, partner, ALULA – Kim Huggins leads digital-focused change projects for ALULA clients. She has held senior HR positions within various industries and has clients for whom she applies experience in generational diversity, change, leadership, and performance. She is the author of “GENerate Performance! Unleashing the Power of a Multigenerational Workforce,” a resource for organizational leaders and HR.

What/

When:

Future Pharma 2019: Connecting Marketing and Sales in the Digital Era

Keynote, Sept. 9, 2019, 10:25 a.m. – “Achieving Digital Transformation: Critical Drivers for the ‘New Way of Working’”

• Learning why the “new way of working” requires behavioral change at all levels of the organization
• Examining the four essentials for strategy execution, and six qualities of a digital culture
• Understanding collaboration between marketing and sales as a key driver of successful digital transformation

Where:

Boston Marriott Long Wharf

296 State Street, Boston, MA 02109

Why:

Behavioral change is a critical component of digital transformation. Leaders in pharmaceutical and biotechnology marketing and sales landscapes are under great pressure to bring more value to the clients and patients they serve by maximizing digital technologies and data.