Halo’s Ground-Breaking Brand of Super Premium, Natural Pet Food will be Available at 600+ Pet Supplies Plus Locations Beginning in Early AprilNEW YORK, April 12, 2022 (GLOBE NEWSWIRE) — Better Choice Company (NYSE American: BTTR), a pet health and wellness company, announced today that its new Halo Elevate brand is officially on shelf at Pet Supplies Plus, the third-largest pet specialty retailer in the United States. Pet Supplies Plus operates more than 600 locations across the United States and has a presence in 36 states and counting. “We are excited to introduce Halo Elevate, our new ground-breaking brand of super-premium, natural pet food, to Pet Supplies Plus customers in early April. Pet Supplies Plus’s commitment to delivering high-quality pet food and products makes them an ideal retail partner for Halo Elevate, and we are excited to continue to expand our relationship with the PSP team,” said Scott Lerner, CEO of Better Choice Company. About Pet Supplies PlusYour neighborhood Pet Supplies Plus has everything you need for your furry, scaly and feathery friends. Our shelves are stocked with the right products, including a wide selection of natural and made in the USA products. Easily find all their favorites at prices you love, whether you shop with us in store or online using free curbside pickup, same-day delivery or Autoship. As the nation’s largest independent pet store with over 600 locations in 36 states and counting, we make shopping local simple. For more information visit www.petsuppliesplus.com. About Better Choice Company, Inc.Better Choice Company Inc. is a growing animal health and wellness company committed to leading the industry shift toward pet products and services that help dogs and cats live healthier, happier and longer lives. We take a nutrition-based approach to animal health relative to conventional dog and cat food offerings and position our portfolio of brands to benefit from the mainstream trends of growing pet humanization and consumer focus on health and wellness. We have a demonstrated, multi-decade track record of success selling trusted animal health and wellness products and leverage our established digital footprint to provide pet parents with the knowledge to make informed decisions about their pet’s health. We sell the majority of our dog food, cat food and treats under the Halo and TruDog brands, which are focused, respectively, on providing sustainably sourced kibble and canned food derived from real whole meat, and minimally processed raw-diet dog food and treats. For more information, please visit https://www.betterchoicecompany.com. Forward Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. The Company has based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Some or all of the results anticipated by these forward-looking statements may not be achieved. Further information on the Company’s risk factors is contained in our filings with the SEC. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law. Company Contact:Better Choice Company, Inc.Scott Lerner, CEO Investor Contact:KCSA Strategic CommunicationsValter Pinto, Managing DirectorPH: 212-896-1254Valter@KCSA.com