DUBLIN–(BUSINESS WIRE)–The “Gummy Vitamins Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts, 2023 To 2031” report has been added to ResearchAndMarkets.com’s offering.
Gummy vitamins market revenue is expected to rise in the forecasted period due to high demand and high interest in dietary enhancement products.
The global gummy vitamin market has experienced tremendous growth. This is due to gummy vitamins’ qualities, including their colors, tastes, and ease of consumption, as well as the added health advantages they provide.
Due to factors like busier schedules, rising disposable incomes, growing awareness of preventive healthcare practices, and keeping better health, millennials choose to consume these gummies. The growth in vitamin deficiency cases and malnutrition issues in developing and impoverished nations are further factors boosting demand for these gummy vitamins.
Easy to consume increases interest in gummy vitamins
Recently, gummy vitamins have seen tremendous growth in the international market. It was initially introduced to increase the customer base in the kids’ market. Gummy vitamin consumption has increased globally as a result of the interest that adults and customers from older age groups have exhibited in the product. It is aimed at customers who are willing to accept novel forms or substitutes for tablets, capsules, and pills, among others, to make up for any nutritional deficiencies or gaps.
Additionally, people like these candies since they are easy to chew and eat while offering all the required advantages. Over 30% of customers, mostly women and older persons have trouble swallowing tablets, according to a study published in the European Journal of Clinical Pharmacology, which supports the rise in demand for vitamin-infused candies.
Portable dietary supplement items are driving the market
To prevent illnesses and enhance physical and mental health, health-conscious customers have recently turned to nutrient-dense foods and food items with important health elements. The main causes of the rise in consumer preference for goods with healthy elements, including vitamins, necessary for the prevention or treatment of particular existing disorders, are the aging population and increased consumer awareness in both developing and developed nations.
Numerous manufacturers have introduced numerous items infused with vitamins in the dietary supplements industry as a result of the rise in demand for such products. Due to factors like busier schedules, rising disposable incomes, growing awareness of preventive healthcare practices, and keeping better health, millennials choose to consume these gummies. The growth in vitamin deficiency cases and malnutrition issues in developing and impoverished nations are further factors boosting demand for these gummy vitamins.
Gummy vitamins association with vitamins like vitamin C and vitamin D make them popular
Another significant element driving up demand for gummy vitamins is the association of vitamins like vitamin C and vitamin D with advantages for strengthening immunity. Furthermore, it is anticipated that there will be a rapid increase in demand for vitamin-infused products in gummy formats due to rising worries about the safety of human health and growing awareness of immune boosters and other essential vitamins. Additional factors that contribute to the expansion of the gummy format are the ease that gummy products offer and the rising number of consumers who have trouble swallowing pills.
Increasing demand from the adult population
The adult segment is anticipated to develop at the fastest rate in the gummy vitamin market. This is due to an increase in the elderly population, who are more susceptible to vitamin shortages and disorders of the bones. Additionally, when people get older, they have trouble swallowing pills, capsules, and other pharmaceutical goods that aid in increasing the body’s consumption of vitamins. As a result, gummy vitamins are primarily preferred by adults worldwide since they can be chewed and have an improved flavor in addition to providing health benefits.
Vitamin stability in a gummy delivery system is a concern
Due to problems with vitamin stability in a gummy delivery system, gummy vitamin product formulations are more difficult to prepare than tablets or capsules. Manufacturers add an excessive amount of nutrients during production to make up for the loss during storage and attain the specified shelf life due to stability difficulties. In other situations, the vitamins and minerals might interfere with the gelatin or pectin linkages, which leads to further problems over time, such as softness or stability. In addition, producers have difficulties when excluding gelatin from gummy formulas.
Enhancements in synthetic and natural tastes in response to consumers’ changing needs for better flavors presents opportunities
Since a few years ago, the global gummy vitamin market has experienced tremendous growth. This is due to gummy vitamins’ qualities, including their colors, tastes, and ease of consumption, as well as the added health advantages they provide. In the past, major players only offered gummies in a few flavors, colors, forms, and sizes. However, as consumption and knowledge rose, so did the demand for gummy vitamins, which began to rise significantly. A line of gummy vitamins with distinctive flavors, such as lime, orange, cherry, strawberry, and other well-known flavors, is what the major players are concentrating on producing. Gummies are becoming more and more popular, and consumers are noticing shifting preferences in terms of flavor appeal. These concerns have caused major producers to concentrate their efforts on creating and producing gummies in novel flavors.
Incorporating vitamin components into candy creates significant difficulties
In the market for dietary and nutraceutical supplements, gummies are a common type. However, the increased demand for gummies has created significant difficulties for market manufacturers, including formulation issues. Due to problems with vitamin stability in a gummy delivery system, gummy vitamin product formulations are more difficult to prepare than tablets or capsules. Manufacturers add an excessive amount of nutrients during production to make up for the loss during storage and attain the specified shelf life due to stability difficulties. In other situations, the vitamins and minerals might interfere with the gelatin or pectin linkages, which leads to further problems over time, such as softness or stability.
Manufacturing gelatin-free gummies are a challenge
In addition, producers have difficulties when excluding gelatin from gummy formulas. Due to the distinct set of textural properties and functional qualities that gelatin provides, many producers are trying to make gelatin-free gummies, but only a few are successful. These qualities cannot be replaced by a different substance. The quantity of ingredients in each gummy appears to be something that many businesses struggle with. Many gummy vitamin producers spray vitamins and nutrients on the exterior of the completed candy-like coating to prevent such occurrences. Gummies can lose their potency over time, and this could cause stability problems.
Asia-Pacific is set to witness market growth for gummy vitamins
Rapid urbanization, easier access to goods, high prevalence of chronic diseases, undernourished population, and increased health awareness, particularly in the wake of COVID-19, are just a few of the key factors that will keep the Asia-Pacific region at the top of the heap in terms of market growth for gummy vitamins. Asia Pacific is a valuable market for significant firms to invest in as it is one of the most populous regions in the globe and home to some of the fastest developing economies. As a result, the region is anticipated to experience the fastest growth rate throughout the forecast period, and the market for gummy vitamins is anticipated to experience strong growth in the years to come.
Players in the gummy vitamin market can create a broad portfolio by experimenting with textures, forms, and flavors in the existing range of manufacturing. However, as consumers become more aware of preventative healthcare thanks to manufacturers’ information-focused marketing strategies, market participants must boost their production capacity to take advantage of the upcoming changes in the gummy vitamin market.
Companies have begun to offer novel and exotic flavors
To expand the range of prospects for manufacturers and boost customer acceptability and adoption, producers have begun to offer novel and exotic flavors including cherry, cola, peach, raspberry, and others. Some gummies use corn syrup or artificial colors to enhance the flavor. The market, however, shows that consumers prefer to choose organic, natural flavors, and colorful gummies. This is because natural and organic products have positive effects on health. As a result, several market participants are releasing gummy vitamins with real fruit flavors..
Market Segmentation
Product
- Single vitamin
- Multi-vitamin
- Minerals
- Probiotic
Source
- Animal
- Plants
Applications
- Vitamin deficiency
- Food supplement
- Weight gain
- Immunity & bone strength
- Others
End-use
- Men
- Women
- Children
Distribution channels
- Offline
- Supermarkets/Hypermarkets
- Convenience Stores
- Pharmacy Stores
- Others
- Online Retail
Packaging
- Bottles & jars
- Pouches
- Others
Key Topics Covered:
1. Preface
2. Executive Summary
3. Gummy Vitamins Market: Competitive Analysis
4. Gummy Vitamins Market: Macro Analysis & Market Dynamics
5. Gummy Vitamins Market: By Product, 2021-2031, USD (Million)
6. Gummy Vitamins Market: By Source, 2021-2031, USD (Million)
7. Gummy Vitamins Market: By Applications, 2021-2031, USD (Million)
8. Gummy Vitamins Market: By End-use, 2021-2031, USD (Million)
9. Gummy Vitamins Market: By Distribution channels, 2021-2031, USD (Million)
10. Gummy Vitamins Market: By Packaging, 2021-2031, USD (Million)
11. North America Gummy Vitamins Market, 2021-2031, USD (Million)
12. UK and European Union Gummy Vitamins Market, 2021-2031, USD (Million)
13. Asia Pacific Gummy Vitamins Market, 2021-2031, USD (Million)
14. Latin America Gummy Vitamins Market, 2021-2031, USD (Million)
15. Middle East and Africa Gummy Vitamins Market, 2021-2031, USD (Million)
16. Company Profile
Companies Mentioned
- Church & Dwight Co. Inc.
- Life Science Nutritionals
- Zanon Vitamec Inc.
- Olly Public Benefit Corporation
- Vitakem Nutraceutical Inc.
- Bayer Group
- Boscogen Inc
- Santa Cruz Nutritionals Inc.
- Superior Supplement Manufacturing
- HERBALAND CANADA.
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