Sanofi today unveiled a new bold and unifying corporate brand that supports the modernization and transformation the company launched in December 2019, the company said.

With roots in a variety of diverse companies, Sanofi is today the combination of many cultures, identities, and brands. Its new brand is rooted in this heritage and brings this diverse history together in a single common identity for the first time. This manifestation of the company’s journey highlights an ambitious strategy for the future, said the company in press release.

“As we approach the half century mark of our company’s existence, we have undertaken the most important transformation and modernization in our history,” said Paul Hudson, CEO of Sanofi.

Current business units Sanofi Pasteur and Sanofi Genzyme, focused on vaccines and specialty care respectively, and all other acquired brands, will be united under the singular Sanofi name and brand. These brands have for years symbolized the impact that innovation can have on people’s lives. Thinking, acting, and behaving as a single entity under a new shared purpose and identity will position Sanofi to have greater impact by more strategically applying the resources that exist across the company to drive innovations that matter.